- Provide the person with bullet points of the things to be included. It makes it far easier for them to write and covers the salient points whilst being in their voice.
- Keep the testimonial brief, it’s not a case study, and frankly most people won’t read beyond the first paragraph so make sure all the main points are included there with a little more detail in the second paragraph if appropriate.
- It should be specific to that client’s situation; reflect the pain they were experiencing and the impact, concerns they may have had and how these were addressed, the benefits they’ve received and what that means for them and the business i.e. value received, results achieved, difference made etc.
- Think about what it is that you’ve read in other people’s testimonials that’s resonated with you and made you think that this could be a person you can work with? Remember people are always coming from ‘what’s in it for me’ will people get that from your testimonials?
- Use video testimonials they are far more powerful. LinkedIn testimonials can also be used for other media just check in with the person that its ok to use it, isn’t it…
Five tips to get good testimonials that are meaningful to potential clients
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- How do you see your life… are there still six degrees of separation?
- Black Friday and Cyber Monday – Beneficial to businesses or does it attract the wrong kind of customer?
- Goals and targets – carrots or sticks?
- What are your vital statistics? Do you know your figures and how do you use them?
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What My Clients Say
I have known Yvette for a number of years and met through our membership of the IPP. Yvette is an astute business woman and her passion for the industry she works in shines through at all levels. It is a pleasure to hear her speak at conferences as she always has something new to impart and the delivery of her material is always given with hunour and patience.
Trainer at The Chartered Institute of Payroll Professionals (CIPP)
Thanks for all of your help, goes without saying we couldn’t have done it without you!
The changes in Team HR have also been hard emotionally and it is still rocky but we are making progress. I’m very appreciative of all your help and guidance through the past few months.