We all have perception about other brands, whether its high street names, corporates, local businesses, banks, energy suppliers… some will be because we’ve been or aspire to be a customer and other perceptions will have been influenced by the media plus other people’s experiences. But what about our perception of our own brand and what’s […]
Tag Archives | business creativity
Over the years I’ve been lucky enough to speak at many conferences and events where I’ve been given guidelines re the subject to be discussed and also run other people’s training courses where I’ve delivered their material. So when I decided to run my own training event in business development it felt really big shoes […]
“Arggghhhh too many emails…” I know how you feel… Fortunately with the help of Kate Gerry email sanity has resumed, well more or less – I am human after all. Kate really is the best person I know to get your In Box sorted out in fact she’s an absolute ninja when it comes to banishing […]
Well I got as far as writing the title and then left it for the day…. Was I procrastinating or was there little momentum… Nope, I just wasn’t clear what it was I wanted to write about… the idea was bubbling but not yet fully grown. If you’re like me then these things can grow […]
Simple – yes, easy – maybe, useful – you bet!! The six most useful questions that you can ask of yourself, of the business and of the people in the business… I was reminded of these yesterday by my good friend and mentor Peter Thomson. These questions give structure to any reviews and planning that […]
Standing out from the crowd is more than doing things differently, its also about delighting people…
Standing out from the crowd in business isn’t perhaps quite so easy these days as businesses try to attract attention by doing things a little differently. But how many of them actually delight those customers who don’t do the norm? And how many of them retain those customers by continuing to delight them? Advertising campaigns […]
Every professional magazine and journal and the national press is talking about innovation and few these days talk about invention other than in very technical terms and yet we are inventing things every day. I quite like Wikipedia’s definition ‘Innovation is the application of better solutions that meet new requirements, inarticulated needs, or existing market […]
Within each and every one of us is a valuable resource, a font of wisdom and an intelligence that goes beyond all that we have learned in our education and further training. This vast well of knowledge, that can easily be accessed, is our inner Intelligence or Spiritual Intelligence. As business owners and leaders, integrating […]
Children are truly our best teachers… we think we teach them but what they teach us is far more valuable at times…
In the update section of Director magazine there’s a section called jargon buster and recently the definition was for herding cats – ‘a task onerous due to the difficulty of co-ordinating many disparate people or things.” Have to say that I hadn’t thought of it as jargon but every day language but I’m sure there […]
Resistance is Created Through Lack of Clarity – So Where Do You Feel Resistance And What Is It Telling You?
Its not usual to use a quote as a title but this one again from my friend and mentor Peter Thomson came to mind this morning as I was reflecting on some recent work with a client who seems to be procrastinating and changing their mind half way through a decision on a regular basis. […]
- Do you have a box of dreams?
- How do you see your life… are there still six degrees of separation?
- Black Friday and Cyber Monday – Beneficial to businesses or does it attract the wrong kind of customer?
- Goals and targets – carrots or sticks?
- What are your vital statistics? Do you know your figures and how do you use them?
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What My Clients Say
Thanks for all of your help, goes without saying we couldn’t have done it without you!
I have known Yvette for a number of years and met through our membership of the IPP. Yvette is an astute business woman and her passion for the industry she works in shines through at all levels. It is a pleasure to hear her speak at conferences as she always has something new to impart and the delivery of her material is always given with hunour and patience.
Trainer at The Chartered Institute of Payroll Professionals (CIPP)
The changes in Team HR have also been hard emotionally and it is still rocky but we are making progress. I’m very appreciative of all your help and guidance through the past few months.