It’s only in the last couple of years that Black Friday and Cyber Monday have been so highly marketed and adopted in the UK. Historically US companies with a presence in the UK had introduced an equivalent but now it would appear that many others are jumping on the same band wagon. But why? What […]
Tag Archives | Business Strategy
Black Friday and Cyber Monday – Beneficial to businesses or does it attract the wrong kind of customer?
This time of year people are talking about goals for the coming year and what they want to achieve. Plus many businesses are reviewing goals, targets and performance since they too work by the calendar year. And of course there’s lots of chatter in the personal and business development community about goals and targets and […]
Having worked in corporate for many years where part of the departments role was to provide certain information month in month out I understand that some data is invaluable to businesses to both monitor progress of the strategic goals but also to make operational decisions.
The differentiation between important and urgent can easily get blurred, especially when we’re caught up in the moment and everything seems important and urgent. But is that really the case?
One of the columnists I enjoy reading is Iqbal Wahhab founder of Roast Restaurant he’s an entrepreneur with not just lot of business savvy but talks great sense about UK PLC. An article he wrote earlier this year recounted a conversation with potential investors that would allow him to expand by adding a few new […]
We all have perception about other brands, whether its high street names, corporates, local businesses, banks, energy suppliers… some will be because we’ve been or aspire to be a customer and other perceptions will have been influenced by the media plus other people’s experiences. But what about our perception of our own brand and what’s […]
… Yes, I do mean that game we used to play as children… so simple yet so clever… and its made quite literally £ms for businesses over the years and here’s how… Many businesses have CRM systems which have all sorts of reporting capabilities and conversely many businesses don’t have CRM systems or have very […]
And that’s not a marriage proposal… well not in the strictest sense of the word but could be the start of a very rewarding relationship for you and the client… I know from experience that writing proposals for prospective clients can take a lot of investment, even if you have a system and template in […]
Whether selling a product or service, multiple products or multiple services from time to time we’re likely to come across objections from the client or prospective client about the price. Objections to price are interesting because they can point to the perception and thinking of the other party. And of course constant testing of price […]
Over the years I’ve been lucky enough to speak at many conferences and events where I’ve been given guidelines re the subject to be discussed and also run other people’s training courses where I’ve delivered their material. So when I decided to run my own training event in business development it felt really big shoes […]
- Do you have a box of dreams?
- How do you see your life… are there still six degrees of separation?
- Black Friday and Cyber Monday – Beneficial to businesses or does it attract the wrong kind of customer?
- Goals and targets – carrots or sticks?
- What are your vital statistics? Do you know your figures and how do you use them?
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I have known Yvette for a number of years and met through our membership of the IPP. Yvette is an astute business woman and her passion for the industry she works in shines through at all levels. It is a pleasure to hear her speak at conferences as she always has something new to impart and the delivery of her material is always given with hunour and patience.
Trainer at The Chartered Institute of Payroll Professionals (CIPP)
The changes in Team HR have also been hard emotionally and it is still rocky but we are making progress. I’m very appreciative of all your help and guidance through the past few months.