Tag Archives | Strategy

Black Friday and Cyber Monday – Beneficial to businesses or does it attract the wrong kind of customer?

It’s only in the last couple of years that Black Friday and Cyber Monday have been so highly marketed and adopted in the UK. Historically US companies with a presence in the UK had introduced an equivalent but now it would appear that many others are jumping on the same band wagon. But why? What […]

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Goals and targets – carrots or sticks?

This time of year people are talking about goals for the coming year and what they want to achieve. Plus many businesses are reviewing goals, targets and performance since they too work by the calendar year. And of course there’s lots of chatter in the personal and business development community about goals and targets and […]

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What’s your bigger picture? Or are you too busy to remember what it looks like?

One of the columnists I enjoy reading is Iqbal Wahhab founder of Roast Restaurant he’s an entrepreneur with not just lot of business savvy but talks great sense about UK PLC. An article he wrote earlier this year recounted a conversation with potential investors that would allow him to expand by adding a few new […]

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What’s other people’s perception of your brand?

We all have perception about other brands, whether its high street names, corporates, local businesses, banks, energy suppliers… some will be because we’ve been or aspire to be a customer and other perceptions will have been influenced by the media plus other people’s experiences. But what about our perception of our own brand and what’s […]

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How playing Battleships can really grow your business…

… Yes, I do mean that game we used to play as children… so simple yet so clever… and its made quite literally £ms for businesses over the years and here’s how… Many businesses have CRM systems which have all sorts of reporting capabilities and conversely many businesses don’t have CRM systems or have very […]

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How to write a winning proposal

And that’s not a marriage proposal… well not in the strictest sense of the word but could be the start of a very rewarding relationship for you and the client… I know from experience that writing proposals for prospective clients can take a lot of investment, even if you have a system and template in […]

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Who said you can’t teach an old dog new tricks… even if that ‘old dog’ is you…

Over the years I’ve been lucky enough to speak at many conferences and events where I’ve been given guidelines re the subject to be discussed and also run other people’s training courses where I’ve delivered their material. So when I decided to run my own training event in business development it felt really big shoes […]

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Making it all add up – data is invaluable but only in context…

Yesterday someone demonstrated how useless data is unless it has context and a penny dropped for me, I’ve been talking about collecting data but what I really mean is gathering information. Data is simply a snapshot at a particular time it’s the context of the data and the comparison that makes it meaningful and useful […]

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Maybe Pareto had observed something far more significant than any of us thought…

You’ve all heard of Perato’s rule I’m sure, named after the Italian economist Vilfredo Pareto, who found that 80% of the land in Italy was owned by 20% of the population. However it was Joseph Moses Jurana management consultant and engineer principally remembered as an evangelist for quality management , born 2 years after Pareto […]

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Shooting from the hip… or getting shot in the foot….

Reactions and retorts are common place but how often do they get us into trouble? I don’t know about you but in certain situations I find I’m more likely to shoot from hip… situations where I don’t necessarily have the full information, the urgent things that need to be sorted now or there’s pressure in […]

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